Freightways: Digital Toolkits

I led the development of a comprehensive series of digital toolkits for this prominent logistics company. Comprising multiple brands operating across diverse business sectors, each with distinct brand guidelines, the challenge was to ensure eye-catching and clear designs, providing individuality to hundreds of slides for every company within the group. From storyboarding to UI design, infographics, and animation, my role embraced the entire creative process, aiming to seamlessly blend uniformity and uniqueness for each brand under the Freightways umbrella.